Linc. Inc. owns and operates five printed newspapers and online news sites in the Columbia metro market.

The New Irmo News

The Northeast News

The Cayce-West Columbia News

The Lake Murray News

The Chapin News

All four printed papers are established, (averaging 20 years each), WEEKLY community newspapers, that are “Hyper Local” in content, serves the needs of the respective communities, with local distribution in each area. The newspapers focus on “building community” among our readers and in the Midlands.


8,000 copies of each newspaper (32,000 copies in total) are distributed every Thursday and Friday to more than 1600 locations in Richland and Lexington Counties. Distribution locations include various businesses, chambers of commerce, restaurants, doctor’s offices, gas stations and waiting rooms around the Midlands.


Advertising deadlines are as follows:
Display Ads………………………………………… 5pm Monday, 4 days prior
Classified Ads…………………………………….  5pm Monday, 4 days prior
Preprinted Inserts………………………………. 5pm Friday, 7 days prior


Publisher maintains the right to accept or reject any advertisement. Publisher has the right to change rates upon 30 days written notice. If exercised, the advertiser may cancel advertising scheduled prior to the change. Advertiser assumes liability for content of advertising and claims therefrom against the publisher.


All advertising rates are gross.


Classified advertising rate is $1.98 per line (up to 30 characters or spaces: bold italics, all-capitals, etc are double lines.) For classified advertising call 803.772.5584 or fax to 803.772.7795.

Local Retail/Display advertising rate is $9.80 per column-inch. Most pre-printed materials can be inserted at the rate of $55 per thousand. For all advertising information (other than classified advertising), call Kirk Luther at 803.772.7506.

Some articles including Business Features or Spotlights are advertorials with content provided or approved by the advertiser. For rates or information on Business Features advertising call Kirk Luther at 803.772.7506.


A 10% rate discount applies to ads placed by charities, churches, and other nonprofit organizations.


Banner ads are available on most of the pages on our website. Please contact us for pricing, sizes, etc. The four online sites are supported through multiple platforms of social media and have developed over 25,000 followers.

All payments are due with advertising. A 5% cash discount will be granted when payment is received prior to the advertising deadline. Payment is due 30 days after invoicing for organizations who have established credit with Linc, Inc. After 30 days a 2.5% monthly finance charge will be added to unpaid balances.

Advertising Rates:
Please call us at 803.772.7506

Comments are closed, but trackbacks and pingbacks are open.